The “Don’t Jinx It” Team Behind Dave the Diver Sold 10 Million Copies

A scuba diver meets a pufferfish off Samaesan Island, Thailand: the daytime half of Dave the Diver's dive-by-day, sushi-by-night loop

Mintrocket’s motto is “don’t jinx it.” Its small team never planned for 10 million copies of Dave the Diver, and when it got there, everyone got a numbered gold card.